“I do not consider myself a jeweler as the name implies today. Rather, I like to think of myself as an artist presently concentrating in the precious metal media. I think the creative problems in designing jewelry are the same in any design field, but with the wearability dimension added. I strive to keep designs from being contrived, cluttered, or cute. The challenge is to keep things simple.”
— James Avery
James Avery Jewelry is designed to reflect the things that are important in life. Our designs are timeless, their appeal universal. We offer jewelry for special occasions and for everyday wear. Whether it’s a first communion cross, a wedding band, or a commemorative charm, each piece in our collection is crafted with the same care and attention to detail.