Urban Decay is more than just beauty products: it transcends beauty and mixes femininity, audacity and fun. From its brazen names and avant-garde shade range to its innovative, ultra long-lasting products, the company has been shaking up the industry and exciting beauty junkies and makeup artists alike for more than 15 years.

Urban Decay’s story opens when pink, red and beige enslaved the prestige beauty market. Heaven forbid you wanted purple or green nails, because you’d either have to whip out a marker, or risk life and limb with that back alley drugstore junk. Flying in the face of this monopoly, Sandy Lerner (co-founder of Cisco Systems) made a bold decision: if the cosmetic industry’s “big boys” couldn’t satisfy her alternative makeup tastes, she’d satisfy them herself. Fatefully, Sandy met fellow visionary Wende Zomnir, a creative and strong-minded businesswoman (and makeup addict almost since birth). The two came to an agreement which led to the creation of amazing new nail polishes in Wende’s Laguna Beach bungalow, and the rest is history.