MULTI-LINGUAL DIGITAL MENUS AND NEW OUTLETS OPEN AT BRISBANE AIRPORT
Brisbane Airport has introduced multi-lingual digital menus in its International Terminal to make ordering food at its F&B outlets easier for its Asian visitors.
Delivered in partnership with Brisbane digital agency Klyp, the multi-lingual digital menus are located at the front of 13 partner restaurants and are available in English, Chinese, Japanese and Korean.
Toby Innes, Brisbane Airport Corporation’s head of retail and commercial, said the new initiative was the first of its kind at an Australian airport.
“The multi-lingual digital menus were rolled out before Christmas and confirm Brisbane Airport’s commitment to providing the very best customer experience,” he enthused.
“Last year we welcomed more than five million passengers through the International Terminal and this is aimed at breaking down language barriers with passengers who might have difficulty with English menus.
“We want all of our passengers to feel the warmest welcome when they travel through our terminals and the introduction of these menus is a step in the right direction in making everyone feel at home at Brisbane Airport.
“The design of the software is dynamic in that it allows us to roll out further languages easily as other source markets increase, while also having scope to be rolled out across the Domestic Terminal.
The multi-lingual digital menu was a four month project that forms part of Brisbane Airport Corporation’s (BAC) China Strategy.
Meanwhile, Emirates Leisure Retail Australia (ELRA) has opened two new F&B outlets in Brisbane Airport’s Domestic Terminal – Glasshouse Bar and Aviation Pier Café & Bar.
These latest additions bring ELRA’s travel retail F&B portfolio to 27 outlets, located across every major Australian airport.
Glasshouse Bar is located in the heart of the Domestic Terminal Southern retail precinct and is said to be inspired by the spirit of the iconic Glasshouse Mountains of South East Queensland.
ELRA promises that it offers “a relaxed, contemporary setting with magnificent views over the Brisbane Airport airfield and beyond”.
While the Aviation Pier Café & Bar is located at the upper end of the concourse in the Southern End of the Domestic Terminal and is the new centre piece food retail destination in this busy revamped precinct.
Both venues offer Hudsons Coffee Premium Blend as their coffee of choice and a sumptuous selection of menu dishes created by Peter Reffell, ELRA’s Executive Chef.
Reffell claims to have drawn culinary creativity from locally sourced ingredients through local suppliers to create a true sense of Queensland place.
Toby Innes, head of commercial and retail at BAC, stated: “BAC is proud to partner with Emirates Leisure Retail Group to deliver two new top quality establishments for customers at Brisbane Airport.
“Through the menus, both Glasshouse Bar and Aviation Pier Café & Bar celebrate the very best of our region and we have no doubt they will become popular venues for travellers in the Domestic Terminal.”
Both new facilities open 5am to 10pm daily.